How To Hire A Real Estate Photographer
What is Real Estate Photography?
Real estate photography is a niche in photography where the photographer captures real estate interior and exteriors. This includes residential and commercial spaces. The photographer’s ideal clients would be realtors, model home builders, architects, interior designers, or home decorators.
Real estate photography is an industry many people overlook because of the high demand for portraits, wedding, and event photographers. This market is definitely one that we enjoy not only because we love shooting beautiful real estate but because we build long-term relationships with our clients.
Should I Use a Real Estate Photographer?
I believe real estate photographers are essential for real estate agents to sell their properties. 92% of people are looking online when purchasing a home and photos are the most important feature on a listing.
This also helps the agent stand out against their competition by showing their client that they are investing in professional marketing to get the most out of the sale.
A big mistake real estate agents make is taking low-quality photos or photos on their phones. This could be because the property isn’t a high-value property or doesn’t have a marketing budget to allocate.
Even if both are true, not investing in marketing decreases the chance of getting referrals or longer time on the market.
The short answer is yes. Always invest in high-quality photos for your listings. This will give you a better chance for referrals and more quality offers.
What to Look For When Hiring a Photographer:
Portfolio
Your photographer should have a track record of high-quality photos, videos, or other media that they provide. Make sure their style fits your needs.
Reviews
Reviews are a great reference to check before hiring a photographer. This will show you what others have experienced and what you can expect.
Communication
Once you reach out to the photographer you want to make sure they are able to explain their process clearly and how to ensure a great shoot. If you are able to communicate effectively then you’re talking to the right photographer. You want to be confident that they know what they're doing and you can trust them.
Turnaround Time
If you need your photos in 24 hours or less your photographer should know if they are able to fulfill that order. Most photographers are able to fulfill photos within 24-48 hours. Make sure you know how long your photos, videos, or media will take before hiring your photographer
I hope this cleared any questions about what real estate photography is and how to hire one for your business. Check out our work if you’re looking to get professional marketing for your listings. We provide real estate photos, walk-through video tours, 3D virtual tours, floor plans, and virtual staging.
We work with agents across New York City and have great reviews on Google, Yelp, and Thumbtack. Hope we can work with you soon!
