Top Video Marketing Ideas for Realtors
As a realtor, growing your business is always a priority and video marketing has become essential in today’s marketplace. According to Inman, 85 percent of buyers and sellers want to work with an agent who uses video. So if you’re looking for a way to differentiate yourself from the competition, video marketing is a great place to start.
If you’ve never created a video for you or your business, don’t worry we listed the top 4 effective video ideas high-performing realtors are using. We’ll even link some examples of how realtors are doing this successfully.
1. Brand / Agent Video
As we know, the game of marketing is getting your name out to as many potential clients as possible. Your name is your brand and the best way for people to learn more about what you do is through video.
By creating an engaging “About me” video, you allow the viewer to learn about your brand and most importantly how you can help them.
Hubspot found that 72% of customers would rather learn about a product or service by way of video.
Insivia states that a website is 53 times more likely to reach the front page of Google if it includes video
This video can be used on social media, your website, and 3rd party listing sites like Zillow.
Tips for creating your own video:
Get a professional mic
Stabilizer for your phone or camera
Hire an editor
Write a script
Lastly, express your personality and don’t be shy!
2. Testimonial Videos
Testimonial videos are the most effective video to build trust with potential clients. Many times reviews and testimonials are the final steps when choosing a product or service.
89% of marketers say that customer testimonials and case studies are the most effective content forms for influencing purchases. (Webdam)
79% of people have watched a video testimonial to find out more about a company, product, or service. (Wyzowl)
64% of people say that a testimonial video has played a part in convincing them to buy a product or service. (Wyzowl)
Schedule time with a past client and have them share their experience on how it was working with you.
Tips on Creating Your Own Testimonial Video:
Interview your most recent client
Have a professional microphone
Send them a list of questions and have them write out their own script to read from.
Let the testimonial be authentic
You don’t have to create the videos yourself!
Email us and we can help you create your next marketing video.
3. Real Estate / Listing Videos
As we specialize in real estate video walkthroughs, we’ve seen an increase in demand for this service. But only the top-performing agents are leveraging this medium.
Buyers are able to view hundreds of listing through their phones and the question is, how are you going to make your listing stand out?
Real estate listings with video receive 403% more inquiries than their videoless counterparts.
70% of homebuyers watch video house tours.
Tips on creating your own video walkthroughs:
Get a stabilizer
Add music
Add Voiceover (optional)
Hire an editor
If you want to hire an expert, book your shoot with us!
4. Educational Videos
You are the expert! But do they know that? By creating educational videos you’re solidifying yourself as the expert of your craft. Share your knowledge about market updates, neighborhood stats/tours, and tips you think your client should know.
These are the easiest to make and you don’t need a huge budget to get started. Share your videos on social media pages like Instagram, Facebook, and Youtube. You can also add this to your email marketing campaigns.
